5 Ways To Wear the Herringbone Vest

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I know that the herringbone vest has been popular in the past, but I think it’s a classic and will continue to be the number one vest for years! I have worn this vest for 2 seasons past, and I will continue wearing it for countless seasons to come!

I can wear this vest with almost very outfit! It’s one of those accent pieces that pairs well with literally anything- plaids, solids, prints, stripes…. The vest looks great no matter what I wear. I started thinking about wearing it over the weekend, hence this inspired blog post. Come on chilly air!

The herringbone vest is incredibly versatile! There are millions ways to wear it. It always just pulls an outfit together. You can find one of your own below for only $27 from Amazon. Mine is from J. Crew Factory.

From my closest to yours, thanks for stopping by.

-Morrell

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My 5th Year Mobile Fashion Week Experience

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As I look back on 5 years at Mobile Fashion Week, I am so honored to be a part of this event. Wow, I can’t believe I’ve been doing this blogging thing for 5 years now!  Not only has it given me the opportunity to dress in the most outrageous outfits, but it has also given me a network of some great contacts, and friends that will last a lifetime.

I can't believe the first year of Mobile Fashion Week I was one of the featured bloggers. That was one of my favorite years! I won a free place to stay in a hotel in downtown Mobile. I went to both shows on two nights and blogged all of the greatness.

This was the first year that I actually did not go out and purchase a dress.  As hard as that was, I had this beautiful dress sitting in my closet from a New Year's Eve prior that I never got to wear.  I thought it would be absolutely perfect to wear to the event. It's shiny, it’s loud, and it makes a statement. What more could you want for fashion show attire ? I've got many similar dresses linked at the bottom of this post.

Nonetheless, I’ve always had a fabulous time at Mobile Fashion Week and this year was no different. It always seems like each year gets better, and I can honestly say that this year was the BEST show I've ever been to.

I finally made a blogger bestie Christy from The Bay Blonde, and she was able to go with me to the show. I left Orange Beach around 2 pm. I  went to her house for some cocktails and catching up. Then we headed out to Fashion Week at the Fort. As always, we were treated like royalty with front row seats and VIP tickets.  We even got to the after party later on that night.

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Before the show started, I got to reconnect with all my friends including some of my favorite photographers, Frank Lee Roberts,  Jeff Byrd, and Larrah Melissa. Larrah was the very first photographer that I started working with as a fashion blogger. I got to reconnect with some of my designer friends, Megan from Mermania, and Brad from William Bradley.  Christy and I connected with a new blogger at our seats, Ember Langley who will be blogging from Paris this year. That was really cool.

I finally got to meet Sarah Levey from the Southern Atelier blog.  I’ve followed Sarah since the beginning, and I finally got to meet her in person. She was THE best dressed at Mobile Fashion Week. Her dress was by Destani Hoffman.  It was a stunner! Christy and I chowed down on mac and cheese and some heavy hors-d'oeuvres provided by Sylvia’s before the show. The drinks from Sylvia's were amazing as well.

Not to mention I got to see some brands that I've worked with in the past Maho Shades and Lotus Boutique. The teams from each of these businesses are so sweet, and I just love them so much.  Christy also introduced me to L + F Clothing Boutique.

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 Pictured below are some of my favorite looks from some of the shows.

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This look is from Sarah Elise. She's from Fairhope - my favorite place in the whole wide world. She's so young to be this good, only in her teens guys! This dress was stunningly beautiful. It reminded me of the French Country. Obsessed is the word! I just couldn't believe the detail in her work.  Sarah Elise Terral, you will go far! I LOVED your show!

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Mermania is always one of my favorite lines. You know I love swimsuits.  Maybe it is because I live at the beach I’m so drawn to her swimmies? Her work is absolutely amazing. I just wish I had the booty buns to wear the cheeky stuff.  I also love that she donates a portion of her profits to the manatees. Megan always slays Mobile Fashion Week. One of my most favorite swimsuits I’ve ever worn was one of her Periwinkle high-waisted two-piece suits.  Nobody can beat her swim line.

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And last but not least, I always have to say something about William Bradley.  We actually went to the same high school and grew up together. I just think it's so cool that two people from the same small, one red light town, have such a passion for fashion and who have just fought for their dreams. You may know him as Bradley, but I know him as Brad. Brad also runs the line Color Garb. He designs costumes for Color Guard teams across the nation. It's such a great business concept, and I wish him and Rodney nothing but the best on their endeavors and life.  

Bradley’s line at Mobile Fashion Week was out of this world.  It reminded me of old Hollywood glamour and Elizabeth Taylor, which both are style inspirations for me and my blog.


I really can't say enough about this venue. It was so beautiful with the buildings in the background and the night sky above us. It was absolutely amazing.

The show was incredible. The models were great.


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I want to thank everybody who made this night possible. I know a lot of work and planning went into this night.  Most importantly, I'd like to thank Richard McGill Hamilton for pulling off this amazing charity event, for always including me, and making me feel like blogger royalty.

The most important part of the night is that Mobile Fashion Week donates a portion of their profits to Camp Rap a Hope which helps kids with cancer. It's not just a fashion show, it's people coming to together for a cause- Fashion with a Cause! Fashion brings people together and that's what it’s all about.

From my closet to yours, Thanks for stopping by.

-Morrell

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The Red Effect: It's Banana!

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Hi everyone! Don’t we all live such fast pace busy life? I know for me, with a full time job and a full time blog, I barely have time to breath!

We all want the experience and to not miss any thing! Moreover, no matter how fast and unpredictable life can get, we need an outfit for all the occasions that life throws at us.

Banana Republic brings a fresh approach to your wardrobe. A working, fast paced life, closet capitalizes on the minimal approach. Banana Republic’s creations are just that! They offer the perfect pieces that you can keep wearing for years to come.  These pieces are just down right classic. You can wear each piece so many ways for so many occasions.

Besides the wonderful fact that it’s red (and also comes in black), this BR jumpsuit was designed for a life in motion! You can bet this outfit will not hold me back when I’m on the move! This jumpsuit from Banana Republic is extremely modern! I love the classiness about it. The first time I wore this was to my friend’s wedding shower at church. Then I wore it to my other friend’s wedding and out to drinks with the girls. I had so many people compliment me on it, and ask where it was from. Since this jumpsuit was designed for an ever-changing life, I am planning on wearing it to many future events and travels. I’ve also got a bachelorette party coming up, and I think it may also be the perfect occasion for this suit.

Banana Republic presents an extremely classic wardrobe that will help you explore all stages of the day .. and life for that matter. For example, I think stepping into such a bold color jumpsuit like this one, gives you the confidence to tackle the day, the conference call, the meeting, the presentation, the sidewalk,  the girls night out,  and even the date night. You know it’s a winner if you can wear it from work to dinner.

Thank you Banana Republic for this AMAZING outfit!

#sponsored

From my closet to yours, thanks for stopping by.

-Morrell

Shop Regular and Petite Jumpsuits From Banana Republic

Paws-itively Smart Food for your Pet: Purina ONE® SmartBlend

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #PurinaONEPets #CollectiveBias

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Interested in trying the 28 day challenge? Hover over the photo to click through to Target to shop these products!

Hey guys! Exciting news, this month my Yorkie pup Oliver and I were honored to partner with Purina ONE! For the past couple of weeks, Oliver has been eating and loving his new Purina ONE SmartBlend Lamb & Rice Adult Dry Dog Food ! In the past, we have bought the True Instinct Formula with Real Turkey & Venison Dog Food from Purina ONE. I was highly impressed then, but now I see why this brand is incomparable!

Oliver is a senior dog. He is 11 years old, going on 12 in April. I’ve had him since the summer before my senior year in high school! He’s been with me through some really hard times, break-ups, tornados, college finals, and the list goes on and on... He was once my only college roommate. He’s taken care of me, so now it’s time for me to take care of him! I want to take the best steps to maintain his health for the remainder of his life.

Purina ONE products come in formulas for all life stages, so Oliver, with the help of his mom, took the 28 day challenge with Purina ONE SmartBlend Lamb & Rice Adult Dry Dog Food. Dogs can really see (literally) what a difference the 28 days can make! I can see the difference too! Did you know that eight out of ten dogs owners reported a visible difference after using this food for 28 days?

Here’s how our 28 day Purina ONE challenge went:

  • DAY 1+: WELCOME TO THE CLEAN BOWL CLUB

    • Starting with my dog’s first full bowl of Purina ONE, I could see more excitement around mealtime. It’s like he could already feel the tastiness after just one bowl. Thanks to the crunchy bites and tender, meaty morsels that help keep them coming back meal after meal. Oliver loves meal time even more now and spins circles when I get out this bag of food.

  • DAY 7+: ENERGY YOU CAN SEE

    • The SmartBlend of nutrition in every bag helps support your dog’s health. I could tell that Oliver had more energy and wanted to play more than often. He is so funny, because out of every bowl, he will eat all of the meaty bites first. I think they are his favorite! He eats more and plays more.

  • DAY 14+: HIGH DIGESTIBILITY

    • Purina ONE formulas are easy to digest and promote high nutrient absorption, so more nutrition goes to work inside your dog. (*excluding Healthy Weight Formula). Oliver somehow just seems like he feels better than before we started the challenge.

  • DAY 21+: BRIGHT EYES, HEALTHY SKIN & COAT

    • Supported by omega-6 fatty acids, vitamins & minerals, Oliver’s eyes are more clear and his coat is nice and silky. Oliver’s eyes were starting to get cloudy before Purina ONE. I am so glad we found this formula!

      By the end of the month, I could see extremely positive changes in his overall health! It was like my pup had found the fountain of youth!

      There were highly visible signs of healthiness I saw in Oliver after using Purina ONE, including bright eyes, healthy skin and coat, and much more energy. Not to mention healthy digestion. We had no problems with potty time after being on this food for just over 15 days.

      I think this food is wonderful for my senior pooch because EVERY ingredient has a purpose for his health!

TAKE THE PURINA ONE® 28-DAY CHALLENGE! You could see a difference in your dog in just 28 days when you make the switch to Purina ONE!

Where can I buy Purina ONE?

Oliver and I went shopping for Purina One at Target, one of my FAVORITE stores! The shopping experience was so fun. Who doesn’t love Target? I usually go there for one or two things and end up leaving with lots more! You know it’s true. I just love the fact that I can get my dog’s favorite food at my favorite store. Don’t worry there is also a Purina ONE SmartBlend for Cats too!

Lucky for my readers, you can start the 28 day challenge easily now because Target has some great deals and promotions going on right now!

  • 5% off + free shipping when you subscribe to Purina ONE® at Target

  • Sign up now to get a $3 off coupon and a personalized food recommendation for your pet

  • Print a coupon from 9/19-10-13: FREE $5 Target GiftCard™ with a Purina pet food, litter, and/or treats purchase of $25 or more on right now for Purina One!

AND

  • 9/23 - 9/29 - Buy 2 bags of Purina ONE® Dry Dog Food and get a $5 Target GiftCard

I know that Oliver and I will never be switching foods again. After the transformation I’ve witnessed in my dog, I know the high quality nutrition of Purina ONE will help support your dog's immune system for years to come! The results speak for itself. Purina ONE is dedicated to all of our pet’s lifelong potential. I don’t know about you, but I want my dog Oliver to live a healthy life as long as possible.

My dog Oliver is a Purina ONE Pet and your's can be one too!

From my closet to yours, thanks for stopping by!

-Morrell

CANDICE BROWN PHOTOGRAPHY

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Four Years of Mobile Fashion Week Looks

It’s that time a year again! FASHION WEEK is upon us. Since I was unable to attend NYFW last week, I am thrilled to be back at Mobile Fashion Week next weekend! On September 22nd, Mobile will take on it’s own Fashion Week by storm at the Fort of Colonial Mobile! I am so excited for the new venue! If you’re local or would love to make the drive (believe me, it’s worth it), head on over to their website and purchase your tickets for a fun night out with the girls! Heck, even bring the hubby! I dragged Lance to Birmingham Fashion Week one year, and he was actually really impressed. We had a good time.

What does my blog have to do with fashion shows you ask? Bloggers attend fashion shows to create awareness for new trends and new brands! We also can create buzz about the shows and build up anticipation. But fashion week for bloggers isn't just about going to shows, it’s about networking with the fashion industry; other bloggers, designers, marketers, and photographers, etc.

I have been so blessed to have attended and blogged about MOBFW for four years in a row. Here’s a look back at all my outfits from four years past.


Let’s go!

YEAR ONE

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YEAR TWO

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YEAR THREE

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What will I wear this year?

From my closet to yours, thanks for stopping by.

-Morrell

Leopard Love for Fall

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Express Ripped Jeans | Black Blazer Similar | Michael Kors Sandal Similar | Karen Walker Sunglasses | Tory Burch Bag Similar | Leopard Top Similar |

To kick off my birthday week, I’m wearing leopard! Leopard print is my fall floral! Leopard print is so easy to style with crisp black or white bottoms and statements kicks.

I feel so much more productive when I actually dress up on a Monday. This is a dressed up rendition of a leopard top. Trade out the ripped jeans for a more sleek pant if you want to wear to the office. My jeans are linked as exact from Express. I love their jeans! Express is one of the few brands where the jeans fit me perfectly. That’s a big deal when you have a small butt! Hah! I especially love the mid-waist jeans. Have a great Monday guys!

From my closet to yours, thanks for stopping by.

Morrell

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Wearing White After Labor Day?

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White Blazer SimilarDenim Shorts | Booties Similar | Tory Burch Bag Similar | Maui Jim Sunglasses  | Denim Shirt

As a true Southern woman, I have been told many times by all close female friends,  my grandmothers and mother that you cannot wear white after Labor Day. I think this may have been a southern tradition passed down by many generations. "Don't get out the white until Easter!"

However, I think the times are changing! It's September, but it's still 90 degrees outside! In Alabama, even though your calendar says it’s September, the weather outside still feels like July.
Especially in the South, it stays hotter longer and it doesn’t quite feel like autumn until
the last part of October. So, it’s only appropriate to throw on a pair of easy white skinny
jeans, knits, or a sundress before heading to outdoor activities. My thoughts are, if it feels like summer, then it’s probably safe to wear white.

Also, as fashion is evolving, white can truly be worn ALL THE TIME... if styled right.

Whether or not this is acceptable, this fashion debate has been going on for
hundreds of years. Millions of woman contemplate, “Am I going to look ridiculous if I
wear something white after Labor Day?” Furthermore, it is so difficult to not want to
wear the awesome white pants you got on sale last week or that long white maxi you
just found yesterday on its third markdown.

The SOLUTION is knowing how to style it right. Here are a few tips from me to help you
feel comfortable about wearing whites after Labor Day.


1. Stay away from white accessories.

You can have too much white in your outfit.
Remember it’s pre-fall not summer any more.


2.  Invest in Winter Whites!

 Skip the really white items. One shade off is best; for example, eggshell white, cream, and ivory are the way to go! (My blazer comes in
shades of white.)


3. The fabric is key.

Make sure the fabric is suitable for fall.
The weight of the white fabric is very important. Lightweight materials, like linen, chiffon,
eyelet, and charmeuse, are meant for pool parties and barbeques. Heavier materials,
like denim, khaki, and tweed are more suitable for the pre-fall time of year.


Wearing white this fall and winter CAN definitely work! If your outfit feels still super-summery, swap out accessories for low- rise booties and a leather jacket.

From my closet to yours, thanks for stopping by.

-Morrell

Candice Brown Photography

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The Best Boot for Fall!

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SAS Delaney Boot 

Hey everyone, and happy Friday!  When it comes down to the end of August and September, I'm looking for and wearing Fall transitional! This means I'm wearing a lot of boots with dresses,  shorts, and breaking out the jackets. Because it's actually still really HOT in Alabama, I need to stay cool, but stick with the season.

I have finally found one of the best boots for fall! The SAS Delaney Boot is one of the most universal boots I've ever come across in all my fashion expeditions. You can wear this boot so many ways! I love how this boot can give an edgy feel, but also a rugged feel with the right outfit. When I put these on, I instantly feel fearless!

With smooth Italian leather (yep I said ITALIAN LEATHER), the Delaney is THE go-to bootie for this fall's lavish style.

Stretchy gore panels make this boot easy to slip on and off. In my opinion, that's a big deal! I hate boots that take me minutes to get on and off! I can kick these off in less than 5 seconds. 

The soft padded insole feels like you are walking on air. Seriously, I wore these for the entire day last week, and never got a blister, nor did my feet ever hurt or catch a cramp. The Delaney design allows for lots of extra room for my toes. The tough, rugged outsole also gives you lots of traction.  If you know about the SAS brand, they really know how to to make the most durable shoes.  I have a feeling these will be on repeat... season after season after season. 

Thank you SAS Shoes for the complimentary shoes! Happy Fall Ya'll!!

From my closest to yours, thanks for stopping by.

-Morrell

Candice Brown Photography

 

Check out more SAS Shoes

The Best Labor Day Party Idea

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My Macy's Picnic Set | Karen Walker Sunglasses | LOLEA 

End the summer on a high note with a Lolea Picnic!  It's a non-expensive and easy way to enjoy the day! A fun outdoor picnic is an easy party idea, which will help you stay relaxed while you entertain on your day off. 

 My favorite flavour for a summer spritzer is the Lolea Rose! I've even got my drinking it, and shes's a finicky wino. The Lolea brand has a sophisticated and stylish take on sangria made from Tempranillo grapes, hibiscus flower, and refreshing ginger natural flavours. The bottle is extra fashionable as well. Garnish with a hint of lemon, or better yet they recommend a hibiscus flower.  You can find Lolea Sangria and Rose at Fresh Market and Rouses. There are numbers 

Right now, Lolea is running a promotion on their website from now until Labor Day weekend. Use the code “LOLEAFREESHIPPING”  for free shipping. You might also want to try LOLEA organic N4 available on Lolea’s website! 

Thanks, Lolea for the delicious Rose and Sangria! My Labor Day picnic is now complete.

From my closet to yours, thanks for stopping by.

-Morrell

 

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Camo that Stands Out: Rules to Wearing Camo

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Camo Tee |J. Crew White Shorts | Similar Booties | J. Crew Denim Shirt | Ray-Ban Tortoise Aviator | Belt

The point of wearing camo where I'm from is to blend in, but in the fashion world, it's
meant to stand out. Standing out can is always a good thing when you pull the look off
flawlessly. Camo can be risky. Which brings me to my thought, there are some do's and
don'ts in wearing camouflage.  Without looking like you just jumped out of a Destiny's
Child music video, here is a little guide to wearing camouflage.
1. NEVER wear camo with animal print.
When mixing animal print with camouflage, the thought of hunting a leopard is
unavoidable. We're not going on a safari, just making a fashion statement. Plus, both of
these types of prints are extremely busy when paired with each other.  Try solids, or
other geometric prints such as stripes but only in small doses.
2. Denim goes with everything, even camo.
 Try to avoid a super ripped jean if you're not going for the edgiest look.
3. Add Color
Camo obviously looks great with neutral colors such as white, black and tan, but it can
also pair great with some bold colors, and pastels. If you have a mainly pastel outfit,
add a hint of camo for an edgy feel.
4. Go Naked
Not really, but show a little skin. It shows the feminity. I chose to pair this tee with mini
white denim shorts.
5. Head to Toe? NO!
 If you're wearing camouflage from head to toe, I'm going to automatically think you're going
hunting in the woods. Enough said...
6. Accessorize, Accessorize!
The more bling the better. Camouflage can be very masculine. That is why we have
to pair it well with lots of feminine flairs.  I don't have on much bling with this outfit, but I
paired it with my open toe heels and my white shorts to contrast the masculinity.
Statement necklaces and big bold bracelets are great!


I hope this helps you to be confident enough to stand out in camo!
From my closet to yours, thanks for stopping by.
-Morrell

Candice Brown Photography

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Why Everyone Needs the Target REDcard

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Because Target is like a casino, you lose track of time and money. So, I was very reluctant to open yet another store credit card in my name. They always get you with the points,  but here's the catch- with Target there's a debit card option! The Target REDcard does NOT have to be a credit card! However, there is a credit card option if that's more your style. Target offers both debit and credit cards.

 I can pay with the REDcard at Target stores or online and get 5% off EVERYTHING, EVERYTIME. With the Target REDcard debit option, I pay with the REDcard and then two days later it debits my personal banking account- just as if I were swiping my debit card in the first place... AND I get 5% off. I like this option because I don't have the chance to go crazy with a credit card, I get 5% off, and I budget out of my personal bank account. 

Also, by being a REDcard member, I get exclusive deals and early access. You can also combine your extra 5% off with the Cartwheel App! So use the Cartwheel App to save 5-50% on hundreds of items in stores & save an EXTRA 5% when you pay with your REDcard.

I even get a Starbucks discount! Let me repeat, Starbucks discount! I save 5% when I use my REDcard at any in-store Starbucks location. 

I can track all my purchases (even in-store & online ) through my REDcard account!

Benefits of the Target REDcard

  • 5% off EVERY purchase
  • Free shipping at Target.com (no minimum purchase)
  • 30 extra days for extended returns
  • Early access to select events, products and promotions 
  • REDcard holders can easily review past statements, check their debit card transaction history and manage their PIN through their online account.
  • Exclusive offers available only to REDcard holders-extras, including special items, gifts and offers 

I love my RED debit card and I use it all the time without having to use credit at Target! Click the link below and start saving, because who doesn't love Target?

From my closet to yours, thanks for stopping by.

-Morrell

The Home Organized

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Today, I'm doing something a little different. I found this amazing local Mobile, AL account on Instagram -The Home Organized! I was so intrigued by her work, I reached out and asked if she would be interested in doing a guest blog post on Morrell's Armoire! To much of my excitement, she was interested! It is my honor, and I would love to introduce to you, Clara, owner and founder of The Home Organized! Basically, she can come to your home and declutter your life! I appreciate organization and I think it's beautiful when done right. I love this business concept emphatically! I can't wait to call Clara when we start building my closet. She especially likes to work with busy moms. Talk about a #GirlBoss!

Please, welcome Clara to Morrell's Armoire!

-

Hi dear friends! I am excited to be a guest blogger today for Morrell's Armoire. I absolutely adore Morrell, her style and everything she puts out there! It’s an honor to share with yall what I do in my little corner of the world and hope you enjoy this post. OK, so allow me to introduce myself.  My name is Clara and I am a home organizer in and around Mobile, Alabama. I am a Mom of two little boys and wife to a rock star of an accountant, Stephen.

If you aren't familiar with what a home organizer does, let me explain. My job is to come into my client's homes, help them edit the amount of clutter they have, organize it and set up maintainable and simple solutions. I help space plan, haul away trash, donations, & recycling on behalf of my clients as well as shop for products for their homes. Each client’s interior design is unique and I love coming alongside them to create fluidity and functionality from the exterior to those spaces behind closed doors.

I work in all areas of the home - from pantry & kitchens to closets, mudrooms, playrooms, garages and more. I really love working with families (especially busy Moms) and am super happy working in playrooms and closets. Seriously yall, I love closets. GIVE ME ALL THE CLOSETS!

I've had the privilege of working alongside some amazing clients and been honored to be a part of the One Room Challenge by HouseBeautiful and excited about partnering with Joe Vinson Builders/Caitlyn Waite Designs and Pottery Barn for the Parade of Homes in October. 

If you would like to know more or just curious about an organizers life – I would love for you to come to say hi and follow along @thehomeorganized_ , on Facebook at The Home Organized or see all my Services and blog on www.thehomeorganized.com.


Thanks again Morrell for allowing to be on your blog and I hope to see you soon!

Much love!!

Clara

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Staple Stripes

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J.Crew Striped Dress Similar | Adidas Superstar | Tory Burch Bag Similar | Ray Ban Sunglasses | Jean Jacket

I'm trying my hardest to use transition pieces now that we're getting closer to fall, but I can't lie when I say it was 90 degrees hot while taking these pictures. That's just South Alabama for you. Thanks, Lancer for the pictures. 

This striped dress is completely universal. I can dress it down with sneakers and a denim jacket for a laid-back look on the weekends, or I can dress it up and wear it with a herringbone vest and tights to work.  I also like to wear it with my olive green Michael Kors Army Jacket. Just like the white tee and denim, I would put a black and white stripe dress in the staple category as well. It's definitely one of the wardrobe essentials that every woman should own.  The pattern and the colors black and white are timeless. Stock your closest with pieces like this dress that are extremely classic and versatile. You can wear them over and over again. 

From my closet to yours, thanks for stopping by.

-Morrell

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Blogging FAQ: Answering the Most Commonly Asked Questions about Blogging

                                                  Candice Brown Photography

                                                 Candice Brown Photography

Hey everyone, over the past couple of weeks, I have had some readers reach out and ask me questions about blogging and how I got started. I thought I would share with you the most asked questions I get about Morrell's Armoire and Blogging. 

When did you start your blog?

I started my blog in the Summer of 2013 right after I graduated from Graduate School at the University of Alabama. I was interviewing for “big girl jobs” at a LOT of places after graduation.  It started it in the meantime of trying to find a real job.

 

Why did you start your blog?

In all seriousness, and if I’m being truthful with you, I started my blog because I wanted to be a real model and a lot of people told me I could never be a model because of my height.  They also said that I was too “Southern Belle” and maybe I should cut my hair and stop curling it. "Become more edgy!" These were the things that I loved about myself. I wanted to keep them.

I thought to myself, I’ll show them! After hours upon hours of researching, I fell in love with the idea of starting a fashion blog. I could be my own model!! After I spent more time researching other fashion blogs, I finally decided to just do it. I felt it was a great way to document my style. Not mention I have ALWAYS had a passion for clothes, fashion, dressing up….I’ve always wanted a reason to get dressed up.

I also just really wanted to help people with their style and confidence.  Morrell’s Armoire is now my "creative outlet fueled by my passion". Morrell’s Armoire has given me courage, creativity, and so much happiness. Sharing my style is now one of my favorite things to do! 

 

 How did you come up with your blog’s name?

 I called it Morrell’s Armoire because I wanted something that sounded classy and sophisticated. Armoire means closet, and in my eyes, it says closet in a romantic "Frenchy" way. I’ve always had an Armoire in my childhood room where I kept my most special things. My closet is my refuge and sanctuary. Every piece of clothing in my closet is like my own child. Each piece has a story and a memory. It’s so hard for me to let go of clothes. Read This.

Do you have any advice for choosing a blog name?

Make it your own! Make it something that describes yourself, but something easy to remember- short and sweet. Make it personal and meaningful. The name of your blog should reflect your blog's topic. A lot of people can’t remember the last part of my blog’s name because it’s a little hard to pronounce.  I’ve learned people have a hard time remembering it. That’s one thing I’ve learned thus far. about titles.

Don’t obsess over your blog name. A cool blog name is just one piece of the pie. An awesome blog title alone will not make you successful. It’s all about the content that you put into it day in and day out.

Don’t compare yourself to other bloggers. The more different your blog is, the better. That’s how you stand out.

 

Do you make money off your blog and can you make a living just from blogging?

YES! A lot of bloggers turn their blog into a small business and pay themselves a salary through their business finances. However, Morrell’s Armoire income is not enough for me to live off right now… solely. Lance and I are in the process of trying to build our forever home, you see.

I have been doing 2 jobs (blogging and working full-time in education) for about five years now, and I honestly haven’t been able to put enough time into my blog to make it my sole source of income. It’s great supplemental income for now. Plus, I love my full-time job as a Career Counselor! Moreover, I work for the state, and I’ve got reeeeeaaaaaaalllllllly good health insurance for Lance and me.  My full-time job offers retirement, excellent health insurance (vision, dental and cancer), and supplemental savings options. I know with the income that I make now off Morrell’s Armoire is not enough to support these benefits. If you work on your own, health insurance isn’t cheap! I just like the security of having these benefits. Knowing that my job will provide excellent health care to my family and future kids means a lot to me. You may be different and want to take a risk, which is fine. 

 Once I can make more than my full-time salary, I would consider solely blogging. I wouldn’t advise leaving your job unless you have financial support from a spouse or parents, or you can consistently replace your income every month with your blog.  You need to be able to pay your bills!

One cool thing about my full-time job is that I get six weeks off in the summer, so I get to spend a lot of time on my blog during the summer months. Summer months are  are busy for bloggers anyway…

I’ve always had a full-time job. I blog after work hours. It’s a lot. I get off work at 3:15 p.m. I then go to a coffee shop or home and write article, link up my outfits, or meet my friends and take pictures. Sometimes I blog on the weekends. I literally blog almost every minute of free time that I get, and I still have to balance my home and personal life. I just love to do it-share style. I have now kind of incorporated my love for fashion with my counseling job. I’ve starting the “Dress for Success Program at my schools. It helps young men and women learn how to dress professionally!

If you want to be a blogger because you think you’ll get free clothes, and free travel and it looks glamorous, that’s not going to be enough to keep you up and running. You have to have a serious passion for the subject your blogging about. I have never looked at my blog as  burden or  an“extra” job. It’s just a passion of mine and it keeps me going, going, going.

 

What are some way bloggers make money?

Here are some ways to make money off your blog:

  •   Advertising:  

Companies can pay to put their adds on my side. However, I do not have any paid adverting on my page now.

  • Brand Partnerships:

These are set up differently through each brand. Some PR Agencies are companies that will reach out to you. They are the middle man between the blogger and the brand. Before the campaign begins, they help both parties work out a deal that is beneficial for both parties.  I worked with PR agencies for my promotion with Goodies and Bone Fish Restaurant, just to name a few. Most PR companies I’ve worked with make sure that everything is running smoothly and the influencer is upholding their end of the contract. You can make a bad name for yourself in the industry if you don’t hold up your end of the deal.

  •   Affiliate links:

This is my favorote way! Most big online retailers are a part of an affiliate network within a company that is essentially the middleman between bloggers and retailers. There are a lot of affiliate companies like Shop style, Rekutin Marketing , Impact Radius, Amazon Affiliates but the main one most bloggers use is rewardStyleI honestly only use this program right now. It seems to be the best for me. RewardStyle is linked up with the most retailers. I have learned over the years that this company has really advocated for bloggers.

How does it work? 

The retailer or brand meets with rewardStyle to determine a percentage that the influencer or blogger will earn on any and every sale that is generated through links on their blog or social media channels. They track the activity of the links through cookies.  Affiliate links work by placing a cookie on your computer. A cookie is a tiny file that the website sends to your computer so next time you visit, they will know who you are already. Cookies stays active usually 30 days, but sometimes longer.

Please know that that there is never an additional fee charged to the shopper by the company that is then given to the bloggers. The company pays rewardStyle, then rewardStyle pays the blogger commission. It’s a win win situation. It’s kind of like a salesman getting a commission from selling a car, or shoes or whatever they may sell.  Shoppers like to know when there are affiliate links present, because they want control over who gets their commission.

Also note that you have to be approved by rewardStyle and have a Legit blog or social media blog. 

I do believe in and LOVE all the products that I post about. I don’t just post something to sell and potentially make money.

  •   Sell Memberships

Another option to make money is to sell memberships to exclusive spots of your website. For instance, a sports blog might charge $20 per month for users to gain access to their exclusive celeb interview board. If you are starting up, I probably would not charge a fee. This may be a turn off to readers.

  •  Sell Digital Products

Many bloggers create and sell their own digital products, like new crazed Instagram filters. Digital products are great because they don’t require inventory and can be distributed to quickly and easily. Another example is an e-book about how to grow your Instagram following or how to make a blog.

  • Sell Services

For instance, some brands have hied me for styling. I have helped Shades, Southern Shirt, and even Mobile Bay Bridal Magazine style photoshoots- all paid opportunities. 

Can you Contact Brands?

Although I haven’t had much time to do this in the past, it’s ok to reach out to PR agencies and brands for advertising deals.

Note: Have a Media Kit ready to present to the Agency. This a couple of pages that explains the focus of the blog, shows some of your media and photos, and it also presents your following count, your target market, and the demographics that follow you. I also have a page of what I usually charge for a partnership.

Who takes your photos?

The process of taking photos is  probably not what you think. It’s A LOT OF WORK.  I COULD NOT do it without my friends who are professional photographers,  my mom,  and occasionally my husband. I usually change clothes in my car, sweating profusely because the humidity is like 100000+ in South Alabama. I normally do about 3-4 outfits in a shooting. I ‘ll meeting my photographer friend at a location after my full-time work.

This is  a big undertaking. I have to plan out my outfits the night before. Pack it all up in my car. Re-do my hair and make-up. Unpack it and reorganize for the next time… It’s a never ending cycle…. But like I said, I love doing this and it’s a passion of mine, so I do not mind it at all. It doesn’t feel like work to me.

 My blog would literally not exist if it weren’t for my amazing photographer friends. I pay them with my own money when I can, and I give them product that I have received as payment when I can. These girls really don’t get enough credit. They are awesome! They are the bread and butter of Morrell’s Armoire! I wouldn’t be here if it were not for them.

Recently, I’ve been working a lot with Candice Brown Photography. We have become great friends! We don’t always meet up just for pictures, but we grab drinks, dinner… We even did a double date with our husbands! It was so fun! I can’t wait to do it again.

In the past, I’ve worked with Larrah Melissa when we lived in the same town.I've worked with a lot of other great photographers in the South Alabama Area! 

With my photographer friends, we uplift each other. We tag each other in our posts, and watch each of our businesses grow together.

Anytime I get a cool sponsorship, I always include my photographer. If I ever get sponsored on a cool trip, you better believe she will be coming with me. If I ever get “big” enough that I am making a substantial income off my blog, I will see that my photographer is taken care of as well.  She deserves it!

When my friends are not available, my mom is great… If it comes down to crunch time and no one is available, I make Lance take my pictures. Let’s just say we are still working on that, haha…. Lance is getting better. He does support me and that’s one of the many things I love about him. I feel guilty for asking my family most of the time, but hey it’s got to get done.


What camera does your photographer use?

Candice uses a Nikon d810.  She always tries to get everything just perfect in the initial picture.

 

What camera do you personally use?

Nikon Cool Pix

 What program do you use to edit your photos?

You may be shocked to know that when I alone edit my own pictures, I ONLY use IPhoto. That’s it… I’m keeping it as real as it gets. You can probably tell a difference from my photos and my photographers. Candice uses Photoshop, Lightroom, and Portraiture, but not all three on the same picture every time. About 90% of the time Candice uses just Lightroom.

 

Are all your clothes free?

No! I do get a lot of clothes and products to keep in exchange for a review post. So essentially, it’s not free. I must put in a lot of work for one post or review. However, the of the majority of my clothes that I blog about are bought with my own money.  

NOTE: I only post clothes and products that I love. If I do not like the product, I will not write about it and share it.

 

What is the coolest thing you have ever done with your blog?

I was on the cover of Mobile Bay Magazine in May 2015. That was pretty awesome and my favorite event so far. Fashion Show VIP status isn't bad either.

 

Did you pay someone to build your website?

 I have had two websites. The first one I made right out of college all by myself in 2013 ! I used Fatcow for hosting and I used the blogging templates offered by Fatcow. I am not at all Tech savy. It took me a while, but I figured it all out over the course of three days or so. It was not expensive. It costs about $250.00 a year to keep it up and running.

When I added on my store in 2017, I wanted to move to Squarespace for E-commerce. I paid my friend Alex Joganic to design my logos, and my new blog and commerce website through Squarespace.  He was awesome. He specializes in fronts and runs a couple of businesses himself.

There is no right or wrong answer to building your website. Just know that if you hire a professional, it can be anywhere from $600.00- $5,000.00 to design your website, depending on who you go with for designing. Find a friend that can cut you a nice deal!

 

Do you have an assistant?

I wish! I wish I had someone to just follow me around every single day with a camera, as weird as that sounds. It would make daily outfit documentation so much easier.

 

What is your advice about starting an online boutique/small business?

My end goal WAS to start my own online store, so I finally just did it and jumped right in…. My ideas and opinions on this have changed drastically since then.  I have learned so much about starting a small retail business.

This will have to be all included in another separate post because it is a lot to explain about how to start an online store…

Just few pieces of advice for right now—

1. The boutique world is oversaturated. You have to have a great following and niche to set yourself apart make your things sell. Turning your inventory over in a hurry is the key.

2. DO not let yourself have emotional attachment to what you sell. It’s not about what you think is cute. It’s about what other people are buying.

3. GET AN ACCOUNTANT.  There are a lot of tax rules about starting a business. TAXES SUCK!

PS I’m going to write a post soon about “How To Start an Online E-commerce Site” I will include everything I have learned-the good, bad and the ugly.

_____________

 

I think that about covers everything. I hope you enjoyed that and found it very helpful. That took me about 3 weeks to finish. Please reach out if you have anymore questions. I am happy to help in anyway.

From my closet to yours, thanks for stopping by.

Morrell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pop the Pink!

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H&M Flounce Sleeve Jersey Top | H&M Jean Shorts Similar | Kate Spade Purse Similar | J.crew Necklace |  Pink Target + Baublebar Earrings 

Hello friends! It's a happy Wednesday indeed. This week was back to the full time grind for me! This summer has been so wonderful! I’ve been getting to write more on my blog, update my blog and do daily outfits. I’ve also been able to relax, spend time with my pup, and decompress. I’m ready to see what the new school year brings and start fresh!

On to the fashion...

Why are so many other bloggers already posting fall clothes?  I can't think about fall in the sweltering southern heat! The smell of pumpkin spice right now makes me want to puke! I don't know abut you, but I'm still rocking the summer sweets. I thought this was a really fun combination with the pops of pinks. A pink, well anything pink, is an easy pop of color to style! Pink will add drama to the simplest of outfits, just like this H&M Ruffle Top (that's only $11.00). These Diff pink sunglasses, and these pink tassels from Target are great pops of pink as well. Try mixing  pink with other bright shades for a bolder, brighter look. Long Live Summer!

From my closest to yours, thanks for stopping by.

-Morrell

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LOVE is a Four Legged Word

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 I have had my Yorkie, Oliver, for eleven years this past Aprill. He is like my child. He, no doubt, has a piece of my heart, and is a part of my family. I can't imagine life without him. Our dogs are so special. They can never be replaced.
We can learn so much from our dogs while they are present in our lives, and even more so after they are gone. If only people were more like dogs, the world would be a more better place!

DOGS:
1. Forgive and love unconditionally.

No matter your condition... No matter what you look like... No matter what you have ...
No matter what you have done in the past, they love you more than life itself. Loving
someone unconditionally is something very hard to do for humans. We hold grudges.
We are jealous beings. This world would be such a better place if everyone loved as
your dog does. Even, if you have just yelled at your dog, they still long for your love and
affection. Loving your enemies is something very hard to do. Do dogs even have any enemies?


2. Are loyal

Your dog will stand by your side no matter what. They will defend you in the toughest
situations to the very end. Just think about how being a more loyal and dependable
person will enrich your life... for you, your family and your friends.

3. Always greet happily you at the door.


4. Enjoy the journey.

Think about the times when you and your dog get in the car. They love to stick their
head out the window and smell the fresh air. They do not care where they're going.
They are just along for the ride. When we set our goals in life, we get so caught up in the
end result. We often forget about the journey. It's the good stuff in between the start and
finish that matters and influences us the most. We often forget to take the "in-between" into account. Live in the moment, not the future.

5. They drink lots of water.

Drinking lots of water is the first and best practice of good health.

6. Love and accept themselves.

Have you ever seen a dog that longed to have the fur of another dog.? They might
fight over toys here and there, but are they really envious of the other's things or
attributes? We get so caught up in trying to keep up with everyone else. We often forget
it's not about the "things" in life. The things that matter are love, good health, kindness,
friends, and family. How boring would life be if we were all alike? Love everything about
yourself, the good, bad and the ugly. The most important thing you can love is yourself, not material things.


7. Play everyday.

Playing opens your mind to new ideas, and creativity. Stop stressing about life, work
and how things are "supposed to be". Live in the moment and love the moment. Have fun! Laugh!

8. Are silent, sit close by and nuzzle us gently.

They LISTEN. They might not understand our words, but they are there for us in hard times.

9. Take pleasure in long walks.

Long walks are a great way to clear your mind. Take in every second of it-the sunshine, the nature, the brisk air. It's all a gift from God meant to be enjoyed.


10. Never pretend to be something that they're not.

I think it is so funny that my dog is such a "momma's boy".  Everyone that has met Oliver jokes about his attitude towards new people. I think it is amazing that he is not afraid to be who he really is, and has no shame curling up in my lap when he is scared, cold, or sleepy.

Just think what you could learn from your dog. As weird as it sounds, if we would really
change our ways to be more like our dogs, this world would be nothing short of impactful.

Dogs come into our lives for different reasons. Whether it is to teach us something about life, or to expand our hearts, dogs are heaven's gift to us. 

_____

The look I'm wearing in this post is from Amazon AGAIN.  I have this one in white, and then I went back and bought it in stripes. This dress is so light weight and cool! It's easy and breezy! I like the vintage feel. The best part is that this dress is ONLY $19.00!!! I also linked up vintage bikes that are like mine. I bought mine from Target two summers ago and bought the bike basket from Amazon (only 20$). 

I hope you enjoyed this post. 

From my closet to yours, thanks for stopping by.

-Morrell

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Amazon Prime Day Deals: My Top Picks!

We're back with another sale to kick off your week! From 12 PM PST today, July 16, until 11:59 PM PST on Tuesday, July 17, prime members will gain access to exclusive deals during Amazon's Prime Day!
Here are my tops picks for Prime Day!

The Swing Pocket Shift Sundress

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Swing Pockets Shift Sundress | Karen Walker Sunglasses | Gianni Bini Shoes Similar |Bamboo Handmade Handbag

I've been doing a lot of similar posts lately, but I love my fashion finds on Amazon! Celebrate Prime Day and get a little something extra for yourself! This swing pocket shift sundress is only $7!  ...And no that is not a typo. The quality does not reflect the price either. The fabric is very sturdy; however, it is a little see-through. No worries, just add a slip underneath. This dress also comes in other colors as well. The button-down dresses are all the rage this summer. I love this trend and have linked many similar dresses below. My bamboo bag is also from Amazon. It's a designer dupe for only $38!

These pictures were taken at Little Point Clear in Fairhope, Alabama. It's an overnight guest space and reception area for weddings or any event! This place is most charming!  It has got everything you need for an event- all in one. The reception area is beautiful, which can transform easily to meet your event's needs and theme. Plus the back yard is adorable! The guest rooms are just to die for, with their classy coastal design: shiplap, hardwood floors, and modern coastal artwork. If you are wanting to get married around the Fairhope area or even have a super chic party, this is the perfect spot to house your guests and have your event! 

From my closet to yours, thanks for stopping by.

-Morrell

Candice Brown Photography

 

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Jump into a Jumpsuit

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 Stripe Print Sleeveless Long Jumpsuit | H&M Shoes Similar Here | Bamboo Handbag | Karen Walker Sunglasses

Hey gals! Another Amazon Fashion find today! Introducing the stripe print jumpsuit! IT'S ONLY $23! P.S. This jumpsuit comes in other colors as well-blue and pink! I almost go the pink one... 

I literally do not own but one other jumpsuit, but his one is really flattering! It accentuates my waist and flares out at the legs. It's also very easy to move in. I went out for a fun night in this jumpsuit with my friends the other weekend and got SOOOO many compliments! People were coming up asking were I bought it, as I was laying down some moves on the dance floor! I won't lie to you though, it's is not the easiest to go to the bathroom in! The look is totally worth it though. 

Not sure if you can pull off a jumpsuit?

Style tips:

1. Wear a little heel if your jumpsuit has a wider leg. Jumpsuits' length can come right above your ankle. If you don't want to look super short, wear heels and elongate your legs. Simple straps are best. 

2. Vertical stripes elongate your body. Vertical lines let your eyes move easily up and down without any interruption.

3. Skin tight jumpsuits can sometimes be less flattering. Don't go all leotard on me.  I like this one because it hugs my waist, but also fits loose around my legs, kinda giving it an A-line feel.

4. Try jumpsuits with a open back for an extra flare! It will also keep you cool in the summertime.

5. Start out with a solid color at first if your feel hesitant. Black is best! Then add a statement necklace.

From my closet to yours, thanks for stopping by!

-Morrell

Candice Brown Photography

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A Few Tips for Wearing the Midi

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Yellow Tie Midi Dress | Michael Kors Shoes Similar | Bamboo Handbag | Oversized Straw Hat | Karen Walker Sunglasses

I am trying my hardest to shop on a budget this summer,  so I decided to give Amazon Fashion a try.  Boy, was I surprised! I've bought a couple of pieces from Amazon in the past few weeks - all great quality for a even better price!  This is the first look from Amazon Fashion that is definitely discussion worthy. Can I also add that this dress is ONLY 18$!

I couldn't be happier that the midi dress is shifting back into the closets of women everywhere ...and going strong.  A lot of girls think they can't pull off the longer lines, but girl, yes you can! 

Here are a few tips for wearing the Midi:

1. Choose a midi that hits you mid-calf. Length is key! A dress that hits any lower could make you look shorter. Plus, if the length goes longer that mid-calf... it's not a midi. Try a midi right below the knee if you are hesitant. 

2. Wear lighter fabrics. Heavier fabrics can weight you down and sometimes make you look, well, heavier. Try fabrics that breath and move. In the summer months, you'll especially want to wear lighter fabrics anyway. It makes for a light and airy look. Let it flow!

3. Select an A-line silhouette with a form fitting waist. You can really accentuate your waist with an A-line midi. Because it fits tighter around your midsection and flairs out of the bottoms, it makes such a classic figure.  Also, wearing the same color throughout top to bottom can really elongate your body.

4. Wear shoes that elongate the legs. Try to avoid shoes that have thick straps and straps that go up your ankles and legs.  They tend to chop you off-making you look rather stubby. You can never go wrong peep toe pumps with this look. The good thing is that the lines of this dress assuredly draw attention towards your feet. It's perfect for when you want to show off your shoe game.  But hey, if the length of your legs is not an issue, try your midi with cute sneakers or ballerina flats! Those can work as well. I love to "casual up" a dress with sneaks!

From my closet to yours, thanks for stopping by.

-Morrell

Candice Brown Photography

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